We are an Independent Canadian company based in Airdrie, Alberta. The official logos were developed recently, among other designs, some of which can be found displayed throughout this site, on the Stough Records instagram page, on the exclusive Stough Records apparel, and on the sticker in our virtual Merch Booth. However, the concept design and the idea itself has been decades in the making. I will be attending markets & festivals all around Alberta, starting in the Spring of 2021, so feel free to stop by if you would like to come browse in person, or to just say hey. I will be sending periodic updates via the Stough Records News Letter, so please sign up now to stay up to date on new merch releases, market/festival locations and dates, hot new music reviews, contests, and more.
Keep safe & healthy.
One Love.
Braydon Munro - Stough Records President, CEO
ABOUT THE STOUGH RECORDS PRESIDENT, CEO:
Although I’m a hip-hop head at heart, I truly have a passionate love for all music. As far back as I can remember music has been a strong, influential part of my life; from Rap to Country to Punk to Classic Rock to Metal to Reggae to R&B. Music has the ability to make you feel good, make you feel sad, make you feel excited, make you feel angry, or just want to turn up. That’s why I’ve designed a brand with music lovers in mind, as I am one myself. Stough Records is the hottest record label that never existed; it’s inspiration made into comfortable and eye-catching products; an idea that was brought to life from the sketches of a notebook. I’ve wanted to create a clothing brand of my very own since I was a kid, sitting in class sketching designs on any blank piece of paper I could find. When I became a teenager, my passion for music blew up even more as I expanded my genres of interest, which in turn changed the trajectory of my brand, as I spent my spare time dreaming of opening up my own record label. Years later, as a compromise between the two dreams, I decided to open Stough Records, the top record label without any records. A label that was strictly utilized for it’s brand, without the artists. However, the opening of the theoretical label still required presentable products to properly promote the brand. So I started working on perfecting my designs, based off of my original ideas that were already 17 years in the making, and eventually placed the first order of hoodies and hats. The positive reaction I received locally from the first few orders gave me the confidence in my product to jump in with both feet, and to continue expanding the brand which inspired the creation the Stough Records Penguin, the official mascot of Stough Records. I can’t even fully express my appreciation for every single one of you, my new and loyal customers. You are all amazing!